Putting your business on the digital map is vital for publicity and making your brand known. One way to grab people’s attention quickly and reach a wide audience is video, whether it’s on your website, socials, or simply to share with others. To stay relevant and updated on your videos, check out the top five video trends that are occurring in 2025:
Creating Short-Form Videos
As social media grows in popularity, our attention spans get smaller and smaller. Videos that are shorter (under 15 seconds) tend to grab attention quicker. For a longer video, the average attention span of a viewer is one-two minutes, with a significant decrease around the 30 second mark. For social media videos, the average attention span is 2 seconds! That’s why it’s important to create short yet quality content to capture your viewers right away.
Producing Shoppable Content
Many viewers want to know what will benefit their lives from your video. They want to feel like they can gain something of value when watching videos, especially when it’s from a business or brand. Providing a service or product directly through a shorter video will increase engagement and online traffic. These videos allow the viewers to see what your business or brand has to offer, and will entice viewers to further explore.
Filming Vertical Videos
When you think of watching video content on your phone, the majority of videos are shot and edited in a vertical format to fit your phone’s dimensions. As videos are becoming more and more trendy, it is important to consider where your videos will live and how they should be shot. If you want to post on social media, make sure your videos are in a vertical frame.
Interactive Video Content
Similar to the shoppable video content, general interactivity with videos is really effective for businesses who want to gain some traction online. Embedding features like games, quizzes, or filters that viewers can try out increases your video’s popularity dramatically. To help compete with other engaging content, making a video as interactive as possible will ensure your video stands out.
Live Streaming
Live streaming on any type of social media platform, specifically TikTok, Instagram, and Facebook, is a great way for viewers to interact with a brand in real time. Live streaming can also provide a more authentic connection with you and your following as it shows off who you are, not just your business. If you have a public account, live streaming can be great for increasing reach on the platform and provide a place for people to learn more information.
The Growth and Impact of Video
Video is becoming increasingly popular and effective when trying to expand your online presence. Video quickly captures viewers’ attention and will most likely retain viewership compared to photos. At Fifty03’ Visuals, we are here to help if you have any questions or need video support. We want your business to succeed, and by investing in video content, you are taking an extra step to stay on top of digital trends.
